Kick off to Hispanic Heritage Month- Meet Our Founder Angelica Urquijo
Angelica Urquijo embraces her culture. Latina leader, connector, storyteller and advocate.
Angélica Urquijo is a seasoned, bilingual public affairs executive, journalist, and entrepreneur with more than 25 years of experience leading communications strategies that move missions forward. As the Founder and President/CEO of The Imagen Group, Inc., a certified small, minority, woman-owned consultancy, she specializes in creating visibility solutions that connect public and private sector organizations with diverse communities across Southern California, the United States and beyond.
Angélica has built a reputation for designing campaigns that are culturally competent, impactful, and inclusive - bridging the gap between institutions and the people they serve. Under her leadership, The Imagen Group has partnered with government agencies, nonprofits, and corporations to lead high-profile initiatives in public health, economic opportunity, education, infrastructure, and community engagement. Clients rely on her and her team to educate, empower, and mobilize audiences through innovative strategies in public relations, cross-cultural marketing, stakeholder engagement, and social impact communications.
Her career began in broadcast journalism, where she spent a decade as a television reporter and news anchor. That foundation in storytelling and on-camera communications continues to shape her approach today, as clients often call upon her to serve as a trusted bilingual spokesperson and community liaison.
A proud graduate of the University of Southern California's Marshall School of Business, Angélica also pursued specialized studies in Marketing, Public Relations, and Broadcast Journalism at UCLA. Beyond her professional work, she is deeply committed to mentoring Latina entrepreneurs, empowering
minority-owned businesses, and advancing equity in underserved communities. At her core, Angélica is a connector, storyteller, and advocate. She leads with gratitude and vision, ensuring that every campaign The Imagen Group touches not only achieves its goals but also leaves a lasting social impact. Learn more: www.linkedin.com/in/angelicaurquijo
