Do you stand out from the competition?

Our approach: utilizing integrated, inclusive marketing and communications strategy, we identify the right mix of social and digital media, public relations, community outreach and Diversity & Inclusion initiatives to raise your visibility with external stakeholders, media, and your desired clients.

We interface with in-house teams or serve as an Interim Director of Marketing, Communications and  Public Relations.

Our approach: Optimize organization-wide brand and message strategies, to ensure relevance and cultural competency among target populations. Expertise in merger and crisis communications strategy. Our team is nimble and responsive to meet the needs of your communications and marketing team.

Image & Reputation Management / Crisis Communications

When you're faced with a crisis is not when you need to be acting in a reactive manner. 

Do you have a crisis communications plan in place? Who is your designated spokesperson? 

We put your vision into action developing high return opportunities and strategies that strengthen organizational market position and perception, impact legislation and enhance revenue growth.

What is your goal? 

Increase your businesses visibility? 

Enhance your corporate reputation?

Attract more media coverage? 

Increase attendees to your events?

Reach multicultural audiences?

Let's develop a robust public relations strategy that is specific for your business needs.

Strategy development led by seasoned communications professionals, former print and broadcast journalists. We leverage our relationship with reporters, producers and influencers-bloggers  to secure interviews with local and international media outlets to include coverage by print, broadcast and online social media outlets. Is your goal is to reach the Hispanic market and attract the attention of Spanish language media? The Imagen Group is a Los Angeles County based public relations agency with strong ties to the LA media market and journalists all over the United States.

Customized media training led by Angelica Urquijo, former broadcast journalist with more than 20 years of experience in front of the camera as a reporter and news anchor.  The Imagen Group provides,  private or group media training and public speaking coaching for executives, attorneys, physicians, public information officers, and corporate communications team members. Media training available virtual or on-site.

(Bilingual option available) Our team is fluent in English & Spanish

Social media is not about selling, it's about connecting with your desired audience where they are socializing. Do you have the right social media strategy and day to day plan? Let our team identify the most effective social media platforms for your business and industry.  Our team also provides group and one on one strategic work sessions, to help your staff utilize social media to engage, connect mobilize your desired audience. Is your customer on Facebook, Instagram, YouTube, TikTok or LinkedIn? The Imagen Group will help you identify the right mix of social media to reach Millennials, Baby Boomers, Gen X or Gen Z and the Latinx consumer.

What is your Story?

We refer to this as "Passion Branding"​ connecting to the heart and soul of your customer and employees. Consumers don't buy from companies or logos they buy from people. Let us uncover your story and connect to your audience.

Cross Cultural Marketing : Total Market Strategy

Interested in connecting, engaging and mobilizing a multicultural audience, including millennials and boomers? Here's how we can help: 

We'll implement and oversee integrated, culturally relevant, inclusive marketing and communications campaigns, increasing market share, media coverage and community engagement across multicultural markets, through collaboration with community influencers and stakeholders.

By 2025, the purchasing power for Hispanics will top $2.6 trillion. 

We develop the right mix of public relations, social media and community outreach initiatives to connect with Hispanic consumers. Interested in community engagement efforts? The Imagen Group will support your team and develop an outreach strategy, raising your visibility with community leaders and influencers, and serve as your bilingual ambassadors in the community. Our team works closely with professional women's organizations that will enable you to reach Latina professionals and entrepreneurs in Los Angeles and across the United States. In 2020 in response to the Covid-19 pandemic,  we've pivoted and now also provide clients hybrid and  live, virtual education and outreach events  to reach  English and Spanish speaking Hispanics in the major US markets and up and coming communities with high Hispanic growth.

Diversity, Equity and Inclusion is not only the right thing,  it also makes business sense. We develop and present customized Diversity & Inclusion- Cultural Competence Training for staff and management, interface with your human resources, marketing and communications departments to ensure seamless messaging that is culturally appropriate across all your platforms.  The Imagen Group's Principal, Angelica Urquijo also is available to deliver keynote messages for conferences or seminars. We focus on the impact on your business success. 

We provide customized strategic work sessions to maximize your teams effectiveness. 

Among the topics : Crisis Communications, Media Training, Public Speaking, Personal Brand, Effective Networking, Social Media to Grow Your Business, Cross Cultural Marketing and Diversity & Inclusion.   We offer customized trainings virtual and in person to maximize your business strategy.

What is your Personal Unique Selling Proposition? Are you a white brand and non-descriptive? 

Image or ImageN is everything. First impressions are formed in less than 10 seconds, whether you are visiting a corporate website, reading a marketing piece or meeting a corporate executive in person. The Imagen Group works with our clients to refine their skills, enhance their confidence, and create a personal image that is crucial to shining when public speaking, during a media interview and for positioning them as a thought leaders in their field of expertise. 

We provide image-branding consulting services for executives, legal teams and corporations seeking to enhance their online and personal brand. In addition we develop and lead person brand workshops for non profits, universities and corporations.

Are you looking for an experienced Moderator, MC or Keynote Speaker/ Bilingual Spokesperson? 

Angelica Urquijo, President-Founder of The Imagen Group is a former news anchor reporter with extensive experience as a moderator, keynote presenter and spokesperson. Available for virtual or in person events, conferences and webinars.

• Strategic Consulting

• Public Relations

• Media Relations

• Marketing & Branding

• Multicultural Marketing                   

• Educational Marketing

• Healthcare Marketing

• Social Media Marketing

• Online Content Marketing

• Multimedia Content Creation 

• Public Engagement

   Community Outreach

   Capacity Building

• Translation and Interpretation

• Automotive
• Education
• Entertainment
• Financial Services
• Government
• Healthcare
• Hospitality
• Labor Unions
• Legal
• Non-Profit
• Professional Associations
  
• Real Estate/ Development 
• Utilities 
• Water Agencies