Four Tips to Reach Spanish Language Media

Angelica Urquijo • September 28, 2024

Make Sure Your Team or Consultant are Bilingual !!!


Looking to connect with Spanish language media? Here are a few key tips to ensure your message resonates:

1. Ensure Spokesperson is Bilingual: A fluent bilingual spokesperson can effectively communicate your message in both languages.

2. Pitch Relevant Stories: Focus on stories that are of interest to ethnic media and resonate with the Hispanic community.

3. Media Training is Key: Make sure your team is properly trained for interviews to maintain a polished and professional image.

4. Provide Specific Stats: Use data that reflects the Hispanic population to create a stronger connection and highlight the relevance of your message.



We’re ready to help you connect with this powerful demographic through tailored strategies. Our team, including our President/ CEO and Founder of The Imagen Group, a Los Angeles based minority-owned marketing and public relations agency are all bilingual with strong ties to Spanish language and mainstream media. Reach out at theimagengroup.com to start building meaningful connections today!



By The Imagen Group Health Team September 20, 2026
A new American Heart Association report finds heart disease is now the leading cause of death among Hispanic adults. What it means for LA County families — and how healthcare providers can reach them
By Angelica Urquijo August 25, 2026
Translation Is Not Communication
By The Imagen Group Outreach Team August 25, 2026
The 1,000-Speaker Rule. Reaching Diverse Communities.